With the Alerts feature you can closely monitor and even automate activities in your Amazon business.

Find Alerts in the navigation to set up your first Alert(s).

Through 'Quick Set Up' you can then create Product or Account Alerts.

We will walk-thru the Product Alert set up. You'll be able to easily search and find products

Once done we can now add alerts. In this view you'll see you're able to create a 'New Alert' OR 'Use Template'.

'New Alerts' will include monitor listings details, performance, keywords, and more. Choose the alert type you'd like to configure.

Once set you can click 'Next Step' to decide how you'd like to be notified or what action you'd like the alert to serve as a trigger for (ex: webhook functions).

The 3 options include:

  1. In-App Notifications

  2. Email (including main account and/or subaccount emails)

  3. Seller.Tools API (this provides you an endpoint to use features like webhooks)

As noted above, the Seller.Tools API gives you a variety of options to let the alert serve as a trigger for specific actions.

What are some of the most popular ways of using the Seller.Tools API with alerts? Setting up a webhook (via Zapier) and pushing alerts to resources such as Slack and/or a Google Sheet are popular use cases.

Simply include the webhook URL when configuring and saving the alert.

Click here to see additional resources from Zapier.

Note: Be sure to 'Validate' your URL and you can also send a test response to ensure you've configured your alert correctly.

It's also important to note at this step that we can save an alert we've configured as a template. This can be done for a single alert or multiple alerts you've set up. We will go over this in greater detail below.

Once you've properly tested and configured your alert you can 'Confirm' and save it.

You can now edit, delete and/or create additional alerts in this view. Keep in mind we are setting up alerts in this example at the product level and all alerts configured are applied to that product.

This is where creating and using templates can come in handy as you can create dozens of alerts for a product, save them as a template, and then easily apply them to other products in your account.

By clicking 'Use Template' you can see prior templates you've saved (and named) and be able to apply them to the appropriate products.

Make sure you name and regularly audit your alert templates so they are accurate and as useful for you as possible.

Finally, you can now view and manage all alerts you've configured in the dashboard. This gives you at a glance all the alerts you've configured, issues to be made aware of and options to easily manage/update alerts.

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