Automation has been called the fourth industrial revolution - and even though our industry is lightyears ahead of others, FBA sellers still find themselves spending hours on manual tasks (or worse, they miss hugely important developments that turn into missed opportunities or thousands of dollars lost.)

A few weeks ago, we introduced the Seller.Tools API - a way to effectively allow other apps that you already use to run your business to access your powerful Seller.Tools insights.

But we didn't stop there. We wanted to remove every unnecessary resource-drain and allow your access to the most insightful data to inform your priorities AUTOMATICALLY.

We're thrilled to roll out webhooks as an addition to our automation capabilities. A webhook is a way for an app to provide other applications with real-time information.

By leveraging the power of Zapier, an action in Seller.Tools can trigger THOUSANDS of actions across the web. Set up a Seller.Tools Alert and automatically initiate how ads are displayed, customer outreach and communication, CS requests, and so much more - triggered solely by the activity on your listing.

The possibilities truly are endless.

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